This post is sponsored by Bed Bath & Beyond, all opinions are my own.
Bed Bath & Beyond, on the west side of Madison, recently underwent a major shopping experience overhaul. The focus of the remodel is all about urging customers to find hidden treasures and gather inspiration from the mini stages featuring home décor and furnishings, without being overwhelmed by the stacks and stacks of endless inventory. The goal of opening up the store and creating designated areas only added to this new experience. New signage was added for easier way finding which helps the shoppers, like myself, find everything they may need. Walls have been taken down for better sight lines, the amount of products have been reduced, the overhead inventory has been shielded by beautiful graphics and even the checkout area has been revamped. This is not the same Bed Bath & Beyond that you may remember. Stop in for a whole new shopping experience that will keep you coming back for more!
You may remember…
Crowded aisles making it hard to look, compare or even reach products. Narrow hallways were claustrophobic and uninviting. This layout left customers wandering aimlessly trying to find what it is they were looking for.
The ‘New Generation’ Store
Opening sight lines by taking down walls creates an airy and inviting space. The mini stages were great to walk into, sit down and relax in. These displays paired furniture with home décor pieces that made me want to see what else BB&B had in store.
The front area of the store, right when you walk in, is where you will find the seasonal and rotated items. They get shipments weekly of new product for this area so if there is something that you like, grab it right away because it will not be restocked. This also keeps the front of the store looking different, refreshed and new.
When you walk in the store there are no large walls in your sight lines and new signage.
More furniture than before, rugs now hang to view easily and a beautiful wall of lamps greet you when you walk in.
Home décor fills the lower shelves. Grab it before it’s gone!
Having women’s and men’s health and beauty products made it easy to shop and run errands for everyday essentials.
New and simple graphics cover the inventory behind it.
Clean and direct signage hang over each department. The registry desk is now open and inviting.
Checkout lanes are clearly defined by a ‘hallway’.
Shopping Experience Highlights
• The difference when you walk in is unbelievable. The tall floor to ceiling inventory shelves were shortened or removed altogether and mainly are around the perimeter of the store. There are still a few taller walls within the store, the main difference is right when you walk in.
• The lighting was brighter and felt like you were shopping outside, it was very bright.
• The mini displays are inviting and cozy. They break up the endless shelves and create gathering spaces.
• Décor pieces were moved into one spot for easy shopping, instead of being placed randomly around the store.
• The imagery and graphics were clean and simple which really helped block all the shelved inventory behind it.
• A very large area on the left side of the store, holds shelves and shelves of beauty and health care items. The goal is to be a one stop shop for those random household, beauty and health care items every woman, and man, needs.
I hope you all enjoyed this post. Take some time and stop out to Bed Bath & Beyond on the West side of Madison to walk through the makeover. There was so much to see, I was in store for over an hour! Remember, anything you see and like in the front of the store is refreshed weekly, so grab it when you see.
Thank you all so much for reading. Until next time,
I love the new layout! I feel like I used to get so lost trying to find things in the store!!
Author
Me too! So glad they added the rotating seasonal section, so much better!